DESCRIPTION:
Brand Building for Profit examines the various steps a new company
should take to begin this important brand building process.
Creating a logo, trademark, and a good background story can lead to
lucrative licensing opportunities, and should be the goal of all
new apparel manufacturers. Additionally, creating a recognizable
brand will also allow the manufacturer to demand a higher profit
margin for their product because it has customer recognition.
Branded goods can demand higher prices because consumers perceive
them as having added value over non-branded goods. This happens
even though the quality, fit and styling of the company s garment
may be no better that that of their non-branded competitors. Brand
Building for Profit will help you understand the different stages
of creating a strong image for your brand, as well as reveal the
many possible opportunities that are available to help create a
valuable brand in today s global marketplace.
